A moment to pause.
A message with purpose.

The story and
the production.

Take a Pause used relatable situations and direct messaging to encourage reflection before gambling decisions. Flywheel Film produced campaign content for broadcast, out-of-home and social placements, with English and Spanish messaging carrying the central idea.

The published scope includes concept development, storyboards, script review, motion graphics, editing, sound and color. Those elements gave the campaign a shared approach while adapting its message for different formats and publication settings.

From Flywheel Film’s portfolio. Presented by Flywheel Video, a production service by Flywheel Film.

View the original Flywheel Film project

Planning a
similar project?

For a new awareness campaign, define the audience, the decision the message should address and the response you want viewers to consider. Develop the concept and script with the subject-matter reviewers before committing to a visual treatment.

Plan language versions and publication formats together, including the reviewers responsible for each. The production brief should identify graphics, sound, editorial responsibilities and delivery requirements, with enough review stages to check that the central message remains clear in every version.