Video Production Assistant & Brief Builder

What should this video do?

Start with the change you want to make. The production details come next.

What are you making? Required

What do you want the video to achieve? Required Think about one thing someone should know, feel or do after watching.

Who needs to see it? Required A specific audience makes it easier to choose the right story and format. “Not sure” is fine.

What is the story or key message? Optional. Use project details you are comfortable sharing. Do not include confidential, patient or other sensitive personal information.

What will it take to make?

Rough numbers are useful. Unknowns will become questions in your brief, rather than made-up assumptions.

Where would you like our help?

Choose all that apply. If you are starting from an idea and need help throughout, choose all three.

Creative planningConcept, story development and preparation. FilmingCapture interviews, scenes or an event. Editing and finishingShape the story and prepare the final films.

Where would filming happen? No street addresses are needed. Include separate cities or venues if you already know them.

Approximate filming locationsCount distinct venues, even within one city.

Approximate filming daysLeave blank if you need a recommendation.

People to interviewApproximate number of on-camera interviewees. Enter 0 if there are none.

What do you need at the finish?

One main film and six short versions are different scopes. We will keep those details visible in your plan.

What would you like to make?Choose a starting point. You can adjust the numbers below.

Number of main edited videosCount distinct main films, before alternate formats or short versions.

Approximate total finished lengthAcross all main films. Three 2-minute films = 6 minutes total.

Additional versions or formatsExtra outputs beyond the main films, such as a vertical version or a 30-second cut. Enter 0 for none.

When do you need it?Exact dates and availability are confirmed with a producer.

Any budget context or must-haves? Optional. A budget target helps plan the scope; it does not turn this tool into a binding quote.

Does this sound like your project?

Check your starting points. You can change any section before generating.

Your brief, your choice.

Your email is saved when you begin. Your project answers are sent to Flywheel when you generate your brief. Choose “Discuss this brief” to save the generated brief for a producer to review.

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A guided brief turns your answers into a useful starting document. Final scope, pricing and availability need a producer's review.

Let’s plan your video.

Start with your email.

What are you working on?

What should this video do?

What will it take to make?

What do you need at the finish?

Does this sound like your project?

A plan you can build on.

Let's put the plan in motion.