Corporate Video Production
Make the company story
clear and human.
Company profiles, employee stories and communications content planned around your audience, message and publishing needs.
Start with the job
the video needs to do.
A company profile, recruitment film and internal message each call for different questions. Define who is watching, what they already know and the decision or understanding the content should support.
We can scope interview filming, workplace footage and post-production around that purpose. Bring an established treatment, or include creative development and story planning in the project.
Define your scope
- Company profiles and leadership interviews
- Employee, workplace and recruitment stories
- Internal communications and program showcases
- Interview and location footage across offices
- Editing, graphics, sound and agreed delivery versions
Plan the details
Connect people
with the wider picture.
Plan the interviews alongside the workplace, process or research footage that gives them context. Identify who can provide existing brand assets and which spaces can be filmed.
For several offices, define a shared treatment and a location plan for each shoot. Decide who consolidates feedback so the review process serves the overall story.
Relevant work from Flywheel Film
Experience behind
the conversation.
Flywheel Film’s Blueprint Medicines profile features interviews with patients, stakeholders, corporate staff and scientific researchers. Its NYC Department of Education work includes recruitment and internal showcase content.
Related sources: Blueprint Medicines project · NYC DOE project
Give each audience a clear version of the story.
Define the communication task before collecting stakeholder requests. A prospective employee, an investor and a colleague may need different context. Identify the main audience, the approved message and the evidence the film can show.
- Share brand guidelines, reference films and existing usable assets.
- List proposed speakers and workplace activity relevant to the story.
- Identify spaces, screens or processes that need a filming decision.
- Specify which audiences need their own edit, captions or graphics.
Bring your agency and communications team into the responsibility plan. Assign creative approval, interview preparation, access and consolidated feedback so each stage has a clear owner.
Flywheel Film’s Pathways to Graduation work included recruitment content and an internal presentation, illustrating different uses within one client engagement.
Before the shoot
Questions to settle before production
Can we use footage and graphics we already have?
Include them in the brief with their available formats and intended uses. Identify who supplies and approves the assets so technical review and any adaptation are included in the estimate.
Can the production serve internal and external audiences?
Yes, when those deliverables are defined. Agree how the message, running length, graphics and review requirements change for each audience.
How should several departments give feedback?
Choose a project contact to collect and reconcile comments. Identify department approval points before editing so the proposal reflects the actual review process.
Let’s plan your next production.
Prefer to talk? Call 646-420-3668