Flywheel Film project · Education campaign

An invitation to learn.
A community to celebrate.

Flywheel Film created recruitment content, a landing-page introduction and an internal showcase for NYC DOE’s Pathways to Graduation.

Client
NYC Department of Education
Program
Pathways to Graduation
Flywheel’s role
Creative development, production and post
Outputs
Recruitment, introduction and internal showcase

Video hosted by Vimeo. Watch on Vimeo · Vimeo privacy policy.

The story and
the production.

The project addressed different communication needs within Pathways to Graduation. Social content invited prospective students to explore the program, while a landing-page film introduced the benefits of joining.

A separate internal presentation showcased staff, faculty and student successes as part of a professional development initiative. Flywheel Film’s documented scope spans concept and strategy, interview filming, editing, sound and color, with each piece serving its own audience.

From Flywheel Film’s portfolio. Presented by Flywheel Video, a production service by Flywheel Film.

View the original Flywheel Film project

Planning a
similar project?

For a new education project, distinguish the prospective student’s questions from the school community’s communication needs. Build interview themes around the people each film should reach, then choose examples and activity that make the program understandable.

Plan participant arrangements, approved program terminology and factual review with the institution. Define the main introduction, recruitment versions and internal presentation separately, while agreeing which visual elements and source material can be shared across the production.

Explore our production approach

Tell us about your next film.