A personal story.
Connected across locations.

A patient story made for an online audience

Flywheel Film produced online patient-story content for Genentech’s Evrysdi brand. The project description identifies testimonial filming in multiple cities for the SMA community. The film featured on this page introduces Jim as an individual example from that work.

The contribution represented by this case

The engagement combined patient-story content production with filming in more than one location. Jim’s film gives viewers a specific piece to watch when considering this kind of project. The case is presented as work from Flywheel Film, the team behind Flywheel Video.

Building the brief around the people and the finished use

For a new patient-story project, define what viewers need to understand and how each person’s experience contributes. Bring the intended audience, proposed participants and publication channels into the conversation. Identify any participation or location requirements early enough to discuss the filming approach around them.

If a series includes several locations, separate the shared creative direction from the details of each interview. Reference material can help explain the tone and kind of footage you have in mind. A participant list and location outline give the production conversation a practical starting point without assuming that every story will follow an identical plan.

Clarify the responsibilities for interview preparation, filming, media delivery and editorial review. Decide which decisions your team already owns and where you need production support. Include the expected film versions and the people who will review them. Use these decisions to build a brief that reflects the needs of your participants and the people who will use the finished work.

From Flywheel Film’s portfolio. Presented by Flywheel Video, a production service by Flywheel Film.

View the original Flywheel Film project